CCIE Pursuit Blog

August 7, 2007

Cisco Not Ditching The LinkSys Name?

Filed under: Cisco,Work — cciepursuit @ 8:14 am

It looks like the posting I made about Cisco ditching the LinkSys name may not be true.  The Orange County Business News reports that this was just a rumor (a “rumor” started by Cisco’s CEO) and that LinkSys products will not be rebranded as Cisco gear:

Linksys staying put and keeping its name

The biggest brand in consumer Wi-Fi is not going away anytime soon contrary to a report circulating on the Web, said Karen Sohl, a spokeswoman for Irvine’s Linksys, a division of Cisco Systems Inc.

A YouTube video posted by features John Chambers, Cisco’s chief executive, speaking at a European press conference. In the video (at 1 minute 42 seconds), Chambers talks about the evolution of the company’s branding and that “it will all come over time into a Cisco brand.” Cisco, which acquired Linksys in 2003, kept the Linksys name because it was better known among consumers in the U.S. though not necessarily the world.

But Sohl said the media reports took Chambers’ speech out of context. The company’s official statement:

“Linksys consumer and (small-medium business) products will continue to be marketed under the Linksys brand and co-exist in the market with Cisco branded connected home products over the near term. We will continue to examine our branding strategy going forward (as we have to date) and make changes if and when these changes add value to our customers’ decision making processes and our channel partners.”

Sohl already that Cisco still sells products to consumers and small businesses under the Cisco brand, as well as products co-branded as Linksys and Cisco.  “The Linksys division will continue to live as the Linksys division,” Sohl said.

The original bloggers have not contacted Linksys or Cisco, Sohl said. “If they can reach reach out to us, we’d love to have a conversation with them,” she said.

Linksys employs 950 people worldwide and a little over 600 people in U.S. The company plans to expand its headquarters this year when it moves into a building that is being vacated by Blizzard Entertainment, the developer of the massively popular World of Warcraft online game.

Of course, it should be noted that all that Sohl really said was that they were not changing the LinkSys name in the “near term” but they may still do so in the future.  For now though, it looks like the LinkSys name is safe.


CCBootcamp Releases 3 New Routing and Switching Products

CCBootcamp has just announced the release of three new products for CCIE Routing and Switching candidates.  They’ve added 5 new labs, an updated written exam guide, and a focused lab product (replacing the Soup-To-Nuts book):

CCIE R&S Advanced Lab Workbook Volume 7 – (Includes Five Labs)

The first section of the new CCIE R&S Advanced Lab Workbook, Notes from Experience, discusses issues, tricks and approaches to many networking problems.  This section attempts to explain “how and why” to do certain things.  This guide does not attempt to explain the basics of BGP, OSPF, Frame Relay and other networking topics – there are many references for that. Instead, this guide provides useful insights and explanations of the more subtle and complex aspects of networking. The new workbook topics include a four-switch topology.

The second section of this workbook, Study Sheet, is a compilation of many condensed configurations, quick explanations and useful “show” and “debug” commands.  This section is
appropriate as a quick refresher on various configurations and a good review point as you make your final preparations for the exam.  For additional information, please visit:

CCIE R&S Written Study Guide for the Cisco Blueprint v3.0 – New!

Brad Ellis, founder and CEO of CCBOOTCAMP, along with his CCIE R&S team, has authored a new CCIE R&S Written Exam study guide, containing all relevant material needed to pass the current CCIE R&S written exam.  In this three-hundred and fifty page book, every topic in the Cisco v3.0 blueprint is covered in detail.  In addition, the guide contains over one-hundred practice questions to test your perspective knowledge and readiness.  For additional information, please visit:

CCIE R&S Technology Lab Workbook – New!

The CCIE Routing and Switching Technology Lab Workbook is written specifically to prepare students with an in-depth understanding of the core technologies found within the CCIE Routing and Switching lab exam. The workbook breaks down all major topics into their own chapter, and covers each topic alongside of the corresponding lab scenarios and well-documented solutions (including explanations and screen shots).  For additional information, please visit:

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